The company said in April this year that 30 percent of its views are now coming from mobile phones. The open-source style of working means hundreds of translators can lay subtitles on a video quickly. Viki’s video community is quite unique, in that it puts users together in real-time so that they can help to translate videos on the site. This new deal with LeTV and Xunlei Kankan will also have VikiZones created on the Chinese sites. That deal with Renren was Viki’s first such agreement with a third party to serve videos on an external site, and saw Renren setting up a dedicated channel called VikiZone on its site. This move follows its first distribution deal, set up last July, with Renren-also known as the Facebook of China. Video sharing site, Viki, is continuing its push into China with two new video distribution deals with Chinese video-on-demand sites, LeTV and Xunlei Kankan.
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